Where Strategy Takes Root.
The Meaning Behind Síol
Síol (pronounced “Sheel”) is the Irish word for seed.
At Síol Consulting, we believe that every great achievement — whether it’s a leader’s growth, a company’s strategy, or a brand’s evolution — begins with planting the right seeds.
We are dedicated to nurturing the early ideas, talents, strategies, and visions that lead to lasting, sustainable growth.
Our mission is to cultivate leadership, strategy, and brand strength that grows with you — year after year, milestone after milestone.
Meet the Team
Caroline Scogna
Principal & Founder
Caroline Scogna is an accomplished marketing and communications executive with over 20 years of experience leading brand strategy, market expansion, and growth initiatives for B2B companies across technology, services, and education sectors.
She has led global marketing and brand transformation efforts across 22+ countries, driving measurable impact in digital engagement and market visibility. Known for her ability to bridge vision with execution, Caroline partners with leaders to develop scalable strategies that strengthen brands, accelerate revenue, and empower teams.
Prior to founding Síol Consulting, Caroline held senior roles in high-growth organizations, where she built go-to-market frameworks, redefined internal and external communications, and positioned brands for sustainable success.
She serves as an Advisory Board Member for Shenandoah University’s Transformative Leadership Program and is a Board Member for the Cyber Ohana Project. Caroline holds certifications in Scrum Mastery, PROSCI Change Management, and PMP coursework.
Caroline’s approach is grounded in strategic clarity, collaborative leadership, and a commitment to long-term growth.
Patricia Farruggio
Senior Consulting Partner
Patricia Farruggio is a seasoned education and engagement professional with more than 15 years of experience leading advancement initiatives, community programming, and strategic communications across independent schools, nonprofits, and wellness education.
She has directed mission-aligned events, launched programs that improved student retention and family satisfaction, and served in dual roles bridging academic and institutional priorities. Patricia is known for her ability to foster inclusive communities, strengthen stakeholder relationships, and align strategic goals with authentic engagement.
Her experience includes founding a wellness business that delivered yoga and mindfulness programs to schools and local organizations, as well as leading marketing and communications efforts in the nonprofit and telecom sectors. She is certified in AMS Elementary I–II and trained in the Montessori Model United Nations framework.
Patricia brings thoughtful planning, creative execution, and a deep commitment to student-centered leadership and institutional growth.
